A user-centered approach in designing NFC couponing platform: The case study of CMM applications

Abstract

In this paper, we will introduce CMM, a mobile couponing platform that allows retailers to create virtual coupons, and consumers to download and redeem them through NFC technology. In developing the system, we followed a user-centered design approach, adopting an iterative design process. Moreover, we studied the way consumers interact through NFC technology in mobile couponing applications. For this purpose, we arranged an analysis on user needs, a usability evaluation performed by experts, and a survey involving final users. The paper will show the most important findings from these studies. © 2014 Springer International Publishing.