Body and identity in advertisememt

Abstract

Although identity can be interpreted in many ways, it has been considered a the core, of individual constitution and often seems to interpellate for one's localization in this diverse setting. The purpose of this article is to explore the demand for permeable identification of gender and sexuality constructions. It focuses on National award-winning advertisements; as well as articles displayed in entertainment magazines. The image analysis and language resources used aim to apprehend how advertising relies or destabilizes gender and sexuality notions taken as traditional. Copyright © 2007 by Revista Estudos Feministas.