Bridging information technology and business—some modelling aspects

Abstract

Business strategies of today's companies are influenced by the permanent change of the relevant environment. This change, which has to be handled by the companies, is mainly driven by factors such as increased market dynamics, higher customer requirements, new technologies, broader competition boundaries and new innovative products and processes. This results in the fact that information, and especially its processing by means of information technology (IT), becomes a critical success factor. Therefore, the challenge of strategic management is to find efficient methods to bring business and information technology together. The Strategic Alignment Model supporting strategic management and the Customer Supplier Protocol supporting the design of business processes are introduced in this paper.