SISTEM BISNIS PENJUALAN PRODUK UMKM MELALUI PEMASARAN ONLINE

Abstract

ABSTRACK Marketing trends have changed due to the Covid 19 pandemic. Online marketing through the marketplace is used to continuously increase MSE product sales during the Covid 19 pandemic. An introduction to the marketplace and the concept of online sales in the marketplace in groups is needed. This community service activity is carried out by developing the jogjesmart.com marketplace for IKAPIM, giving lectures and training on how to use the marketplace. This activity was carried out first by introducing marketpalce, then continued how to use jojesmart.com and also continued by explaining the MSME business system through online marketing. Online marketing can be done by cooperatives through jogjesmart.com which is managed by cooperative admins. Online sales through jogjesmart.com can be linked to the free shipping facility provided by the DIY UKM Cooperative Service through the sibakul application. The cooperative admin connects sales with free shipping facilitation from the DIY UKM Cooperative Service. This process is expected to increase the sales of cooperative members' products.