Design for How People Think: Using Brain Science to Build Better Products: John Whalen [Book Review]

Abstract

DESIGN EFFECTIVE LEARNING EXPERIENCES WITH THIS UNIQUE GUIDE We need to learn new things constantly to keep pace with our crazy, information-packed environments. Many of us are also being asked to share our knowledge with others, even when teaching isn't in our job descriptions. But if you've ever had your attention wander during a boring class, or fast-forwarded through a tedious exercise, you know that creating a great learning experience is harder than it seems. And even when someone makes it through that book or course, how much of it is going to stick? In Design For How People Learn, you'll discover how to use the current science and theory about how people focus, learn, and remember to create materials that enable your audience to gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete examples, Design For How People Learn will teach you how to: * *Use the fundamental concepts of learning design to make yourself a better learner *Attract and maintain your audience's attention *Effectively communicate your knowledge to others. *Make learning sticky. 'I'm delighted to have this witty, insightful, cleverly illustrated guide.' MICHAEL W. ALLEN, Ph.D., E-LEARNING PIONEER