Customer Relationship Management using Adaptive Resonance Theory

Abstract

CRM is a kind of implemented model for managing a company's interactions with their customers. CRM involves the customer classification to understand the behavior of the customer. There is a vital role of the data mining techniques for the classification. This paper presents the concept of one of the data mining technique ART for the customer classification for CRM. General Terms Adaptive Resonance Theory Keywords Adaptive Resonance Theory (ART), Customer Relationship Management (CRM).