Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia

Abstract

The main aim of this study is to provide further understanding about the adoption of mobile services (mobile Internet and mobile government) over the context of Saudi Arabia. Through a careful evaluation of the current situation of mobile services in Saudi Arabia, researchers have noticed that the lower adoption of these services is the main barrier that could prevent citizens and service providers the full utilisation of these applications. It was also noticed that the related issues of mobile services have been rarely examined in Saudi Arabia as well as there is a necessity to select a theoretical foundation suitable for the perspective of Saudi customers. Therefore, the unified theory of acceptance and use of technology (UTAUT2) was adopted to propose the conceptual model of the current study. This is expanded by considering trust and awareness alongside UTAUT2 factors. Further, it was proposed that a survey questionnaire could be more appropriate to test the conceptual model and verify the research hypotheses. The main limitations and future research directions are discussed further in the last section of this study.