Gateway Political Behaviors: The Frequency and Consequences of Low-Cost Political Engagement on Social Media

Abstract

The purpose of this article is to determine to what extent engagement in easy political behaviors on social media occurs across the range of political interest, what predicts such engagement, and what effect such engagement may have on other political behaviors. It pits the idea that social media may activate the politically uninterested against the idea that social media is just another outlet for the politically interested to demonstrate their engagement. Analyzing survey data collected by the Pew Research Center, it concludes that many people, including the politically uninterested, do engage in easy political behaviors like liking and commenting on political content on social media. When they do, it can lead to greater political activity offline. However, those most likely to engage in easy political behaviors are also those who engage in harder political behaviors, offering support for both the interest and activation hypotheses.