COMMUNICATION STRATEGIES IN THE MANAGEMENT OF SOCIO-CULTURAL ACTIVITIES: ANALYSIS AND OPTIMIZATION OF THE IMPACT OF GLOBALIZATION ON REGIONAL DEVELOPMENT IN UKRAINE

Abstract

This study investigates into the complex interplay among communication strategies, globalization, and socio-economic factors within the context of regional development, with a specific focus on Ukraine. Employing a mixed-methods approach, it seeks to investigate the profound impact of effective communication strategies on socio-cultural management and their contribution to regional growth in the era of globalization. The study combines quantitative data from regional development reports with stakeholders across various Ukrainian regions. A theoretical model, based on game theory and the Prisoner's Dilemma, is employed to examine strategic choices in communication, glob-alization integration, socioeconomic focus, infrastructure development, and cultural ini-tiatives. Through an extensive analysis combining quantitative data derived from regional development reports with insights from stakeholders representing diverse Ukrainian regions, this research reveals that cooperative communication strategies, characterized by ro-bust engagement, a balanced approach to globalization, equitable socio-economic de-velopment, strategic infrastructure investment, and active promotion of cultural initia-tives, yield the most favourable outcomes for regional development. The key takeaway from this study is the paramount significance of inclusive and partic-ipatory approaches, effective communication strategies, and harmonious integration of globalization to foster sustainable regional development. Notably, tailored communication strategies exhibit a significant correlation with the success of socio-cultural initia-tives, consequently exerting a positive influence on regional development. These en-compass community engagement, cultural sensitivity, and adaptive information dissem-ination. In conclusion, comprehending and optimizing communication strategies emerge as critical imperatives for harnessing the benefits of globalization in the realm of regional development in Ukraine and analogous contexts.