PESTEL Analysis of Marine Tourism in Zhuhai Under the Background of Construction of Guangdong-Hong Kong-Macao Greater Bay Area

Abstract

Marine tourism has become the key direction of tourism development in China and even in the world. Under the policy background of China's top-level design and the accelerated construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Zhuhai's marine tourism faces a new historical opportunity. In this thesis, Zhuhai is selected as the research area, and the PESTEL model is applied to analyze the current situation of marine tourism development in Zhuhai from the perspective of the macro environment with the Guangdong-Hong Kong-Macao Greater Bay Area as the background, and relevant optimization suggestions are put forward according to the problems arising in the development process.