Rebranding Theoretical Aspects

Abstract

The article analyzes rebranding definitions, rebranding advantages and disadvantages, rebranding case analysis. Rebranding is a calculated business solution. This is a deliberate decision to improve the reputation and image of your business. A new brand identity can complement the company both internally and externally. Margarita Išoraite"Rebranding Theoretical Aspects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18254.pdf http://www.ijtsrd.com/management/marketing/18254/rebranding-theoretical-aspects/margarita-išoraite