Role of Social Media in Perspective of Media Information Literacy During Pandemic Covid-19

Abstract

Emphasizing the significance of media information literacy, social media is playing a pivotal role in disseminating information and creating literacy among users. This research offers a momentous contribution to both researchers and policy makers as it sheds light on how social media creates awareness among masses during pandemic. This Study ensures to understand the relationship between social media and information literacy and also analyze the association between media literacy and youth behavior. The study employs quantitative research by using survey method to find out the behavior of youth towards disseminated information by social media regarding pandemic COVID-19. Convenience sampling benefits the research to draw a sample conveniently in relevance to social media usage and an exposure to the information of COVID-19. Theoretically, uses and gratification along with media literacy theory has been applied to analyze the current study which intends to focus the need to understand that how behavior of youth changes after getting exposed to the disseminated information regarding COVID-19 in terms of start taking precautions i.e wearing masks, using sanitizers, maintaining social distance. It clearly concludes that social media shows a great contribution in creating literacy among masses which eventually helps people to use precautionary measure against COVID-19.