Implementation of Analytic Hierarchy Process for Determining Priority Criteria in Higher Education Competitiveness Development Strategy Based on RAISE++ Model

Abstract

Analytical Hierarchy Process (AHP) is a decision-making method in the decision-making system with an objective for determinant the best choice from the alternative. The alternatives would choice in this research is the priority criteria in higher education competitiveness development strategy. In this research use criteria base on the RAISE++ model are Relevance (R), Academic Atmosphere (A), Internal Management (I), Sustainability (S), Efficiency and Productivity (E), Access and Equity (+), Leadership (+). The data collecting method in this research from questioners and use SmartPLS for data analysis. Base on analysis, obtained priority criteria in higher education competitiveness development strategy use AHP method are the first priority criteria is sustainability with weights 0.555, The second priority criteria is leadership with weights 0.336, The third priority criteria is internal management with weights 0.294, The fourth priority criteria is academic atmospheres with weights 0.116, The fifth priority criteria is relevance with weights 0.103, the sixth priority criteria is access criteria and equity with weights 0.093, and the last priority criteria is efficiency and productivity with weights 0.040. Competitiveness criteria have sub-criteria of highest priority is complete infrastructure with a weight of 0.853. This research result in the criteria that are very influential in the development of higher education competitiveness is sustainability and leadership. While the higher education competitiveness criteria are influenced by complete infrastructure.