Design and architecture of retailapp: An application to support conventional retailers

Abstract

Over the last few years, the preference on shopping over internet application, usually called online shopping or e-shopping, has increased significantly. One of the major advantage of online shopping is the capability to use digital content to support the marketing process. Prospective buyers can conveniently browse and look to a certain object and find the information needed with a few clicks. Moreover, the use of multimedia (such as images, sound, and movies) may help prospective buyers to make a decision faster than conventional shopping at retailers. However, shoppers still consider that conventional shopping is the best way to perform shopping due to the ability to make a physical contact to the object. Our objective is to merge these experiences by enabling user to find digital content that relate to nearby retailers. In this research, we built a mobile application that collects data from nearby retailers and shows it to its user. By using this application, it will be easier to users to find the location of the object and to find nearby promotion.