Journal ArticleOPEN ACCESS

Information Verification Motivation and its Influence on Users’ Social Media Advertising Evaluation and Outcome Behaviors

  • Mir I
Pakistan Social Sciences Review (2021) 5(III) 503-514
DOI: 10.35484/pssr.2021(5-iii)37
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Abstract

… Users use social media … social media advertising (SMA) context is still unfathomed. The current study investigates the attitudinal and direct influence of users’ IVM on their social media …

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APA

Mir, I. (2021). Information Verification Motivation and its Influence on Users’ Social Media Advertising Evaluation and Outcome Behaviors. Pakistan Social Sciences Review, 5(III), 503–514. https://doi.org/10.35484/pssr.2021(5-iii)37

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