Factors Affecting Customer's Behavioral Intention to Use Online Food Delivery Services (OFDS)

Abstract

This study is conducted to investigate the factors determining the behavioral intention of using online food delivery services (OFDS) after the COVID-19 pandemic in Malaysia (perceived ease of use, price value, performance expectancy, and food safety risk perception). This study aims to determine the future intent to use online food delivery services after the COVID-19 pandemic in Malaysia. A total of 450 people involved during the online survey via the Google Form platform. Descriptive analysis and Pearson correlation analysis are used in this study. For the research findings, this study concludes that the perceived ease of use, price value, performance expectancy, and food safety risk perception have a significant relationship towards behavioral intention to use OFDS. All the result findings are being shown in this report.