Competitive Positioning of Indonesia’s Tourism Sector for UAE Travellers

Abstract

This study evaluates Indonesia’s tourism potential for visitors from the United Arab Emirates (UAE) utilizing the Boston Consulting Group (BCG) Matrix, PESTLE analysis, and Porter’s Five Forces framework. BCG studies indicate that sectors such as accommodation and beverage lead the market yet are experiencing a decline whilst local tour packages and training have demonstrated significant growth despite their limited market share. PESTLE research identifies political, economic, and technological factors as primary drivers whilst Porter’s Five Forces highlights intense rivalry with alternative halal destinations. The research advocates for service innovation, digital marketing, and halal certification to enhance competitiveness. Moreover, environmental sustainability and strategic partnerships with industry stakeholders are essential for sustaining long-term success.