Content analysis on developing a sustaina-ble community from wat rong khun model, chiang rai province

Abstract

The aim of this study was to describe and apply qual-itative content analysis on developing a sustainable community based on the WatRongKhun model, Chiang Rai province, Thai-land, and to give an example of the procedures used to analyse media coverage from the records of Chalermchai Kositpipat (the creator of WatRongKhun)’s communication.Qualitative content analysis was used to analyse the forms suitable for this study-which were YouTube, web-pages, books that related with Cha-lermchaiKositpipat and WatRongKhuntogether with Cha-lermchai Kositpipat’s own clarifying words explaining how to develop a sustainable community from the WatRongKhun mod-el. This includedtesting hypotheses concerning how content anal-ysis results relate to other variables.To conduct content analysis on such texts, the text was coded or broken down,on a variety of levels including words, word sense, phrases, sentences, or themes and then examined using one of the content analysis’ basic methods: Conceptual analysis or relationshipanalysis on develop-ing a sustainable community from the Wat Rong Khun model, Chiang Rai province.The conclusion of thispaper was that quali-tative content analysis was a meaningful method for analysing various forms of communication from testing hypotheses con-cerning relationships among various inferences from a body of texts, whichshowed that Wat RongKhun as an outstanding sus-tainable community. Conclusion and recommendations for fu-ture study are also discussed.