Development of the green entrepreneurial mindset through modern entrepreneurship education

Abstract

Entrepreneurship education programmes are slowly adapting to the circularity and sustainability movement. Business education lacks experiences in introducing sustainability and environmentally-friendly business topics into entrepreneurship study programmes. This article aims to research the inclusion of environmental and sustainability issues in the entrepreneurship education programmes in order to promote a green entrepreneurial mindset among students and acquire green business activities. The COVID-19 crisis has thrown a harsh spotlight on a range of sustainable development challenges, and the choices the community makes now in its path to recovery will shape the trajectory of sustainable development for years to come. Also, usage of digital technologies will become crucial in this green transition. The empirical research was based on the evaluation of a survey of 657 undergraduate students from the business administration sphere. The research results are of practical, social and scientific significance by exploring the green movement and its impacts on the entrepreneurship education curricula and their effects in developing a green entrepreneurial mindset of students.