Analysis of the risks of overseas advancement by logistics companies applying AHP

Abstract

This study deduces the risk factors that may arise when logistics companies make inroads overseas ensuing globalization and calculates the importance of such risk factors. Risk factors were derived by reviewing literature, advanced research analysis, expert advice and marketing research; and the importance calculated applying AHP by surveying those in the logistics business with experience advancing overseas on the deduced risk factors to yield a means to manage high importance risks. In addition, representative overseas advancement strategies of logistics companies were analyzed and presented by region based on such risk factors. © 2014 Springer-Verlag.