Mobile shopping in consumer purchases: Commercial and financial success factors

Abstract

Apps provide a quality service and experience to their users. However, there are errors such as the quality of the design, content, negative reviews, complaints about incomplete catalogs, and very slow. The objective of the study was to analyze the factors that influence the commercial and financial success of mobile shopping applications by the consumer. A survey was applied to 384 people in the province of Chimborazo according to the quantitative method of correlational level. The results identified that the quality of the information, type of system, service, savings, entertainment and parasocial interaction influence the study group (KMO=0.87; S=66%). It was concluded that mobile applications are substantial tools that allow monitoring, strategy coordination, and process management. However, business applications generate minimal trust when delivering personal financial information in payment methods and limit purchase replication.