PERSEPSI MASYARAKAT TERHADAP KEBERADAAN SIGNAGE (Studi Kasus Jalan Tjilik Riwut di Kota Palangka Raya, Kalimantan Tengah)

Abstract

The presence of signage is inseparable from the role of the society of consumers. The placement of signage often penetrates urban public areas (public spaces). During its development, Palangkaraya has been using signage that creates a particular character on the environment. However, the installation of signage also creates its own problems caused by a conflict of interest between the public environmental information signs and the private signs.This study aimed to find out the perception of the public, the advertising service providers and the government’s role in regulating signage. To analyze the perception, the method used was quantitative rationalistic. Post positivistic rationalistic approach emerged as a combination of positivism and rationalism philosophies. The method was carried out by in-depth interviews. The analysis results showed that there was significant effect of the presence of signage at the corridor of Tjilik Riwut road on public’s perception. The result of the mental map analysis was that the presence of signage on the Tjilik Riwut road emerged from competitions among providers of goods and services that neglect the fineness and effectiveness of the signage. Problems are also caused by the absence of government’s regulation in managing the types of signage and the absence of a master plan or grand design of the City of Palangkaraya. The installation of signage in Palangkaraya does not meet the criterion of fineness and effectiveness, resulting obscurity on the intended information of the signage on the Tjilik Riwut road. Keywords: