Do Different Recruitment Methods Reach Different Asian Demographics?

Abstract

In systematic analyses of recruitment data, Liu, Sha and Park (2013) and Park and Sha (2014) examined the efficiency of four common recruitment methods to recruit Asian research participants who speak little or no English. Continuing this line of research, this paper examines whether there are considerable differences in demographic characteristics among the Asian research participants recruited through these four recruitment methods: newspaper ads, physical flyers, online communication, and word of mouth. We examined 845 recruitment records completed with Chinese and Korean speakers for a cognitive interviewing study of the American Community Survey (ACS) Language Assistance Guide, conducted by the U.S. Census Bureau. The findings of this paper will be of interest to researchers of cross-cultural studies who would like to recruit specific Asian demographics.