Building a Sustainable Digital Supply Chain: The Case of Grab

Abstract

This study aims to analyze the sustainable digital supply chain of a case study of Grab, the top e-hailing service in Southeast Asia, acclaimed by supplier relationship management and customer relationship management. The sustainable digital supply chain of Grab is assessed by using various analysis methods such as macroeconomic analysis, microeconomic analysis, and supply chain analysis. Additionally, during the COVID-19 pandemic, Grab executed several corporate social responsibility (CSR) activities in communities, including the implementation of economic, social, and environmental supports. The findings show the strategic framework, including trust-building and IT infrastructure integration, to create a sustainable digital supply chain based on the leading company’s case. The proposed strategic framework could enhance managerial views of insights into sustainability in this new business domain. Although there are some challenges facing Grab, according to macro-and micro-business environmental analyses, the potential growth of the market shows that Grab is moving in the right direction. Grab has been using digital supply chain and logistics to connect drivers with passengers. Grab established its supply chain strategies based on the right service, right time, right quality, and right price to become a very successful e-hailing app.