Factors Affecting The Jordanian Purchasing Behavior Of Housing Apartments: An Empirical Study In Irbid City

Abstract

The aim of this study is to show the extent of the impact of factors that affect the purchasing behavior of housing apartments per capita in Irbid city. It discusses the most influential factors in the purchasing decision for housing issues. These factors are independent factors: structural, geographical, environmental, and economical. Data was collected via questionnaires which were distributed to a sample of 150 individuals who are owners of apartments in Irbid city (Northern Jordan). The study showed different results and the various factors (structural, geographical, environmental, economical, and demographic) which have a significant impact on the purchasing decision of housing apartments in Irbid city. It is evident that these factors in full manner and the structural factors (construction area, land area, finishing, age of the building, and the outer shape) have an effect on the decision making process of the respective apartments.