Abstract
Market Blended Insight (MBI) is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The web has created a rapid expansion of content that can be harnessed by recent advances in Semantic Web technologies and applied to both Media industry provision and company utilization of exploitable business data and content. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy. © 2008 Springer Berlin Heidelberg.
Cite
CITATION STYLE
Salvadores, M., Zuo, L., Imtiaz, S. H., Darlington, J., Gibbins, N., Shadbolt, N. R., & Dobree, J. (2008). Market blended insight: Modeling propensity to buy with the Semantic Web. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5318 LNCS, pp. 777–789). Springer Verlag. https://doi.org/10.1007/978-3-540-88564-1_50
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
