Operationalizing exposure diversity

Abstract

The concept of exposure diversity, the diversity of information that people actually access and use, has recently gained prominence in media policy debates. This aspect of media diversity, however, remains difficult to define, measure or implement in actual policy. In this article, we propose an empirical approach that operationalizes exposure diversity in terms of news and current affairs providers in the media repertoire of different social groups. This can be studied through cluster analysis of survey data on respondents’ combinations of use of different media providers and outlets. The article first discusses exposure diversity as a media policy aim. We then outline our proposal on how to take the debate a step further through empirical analysis of media repertoires, with an illustration of how such an analysis may be conducted using survey data from Norway.