Climate change social marketing on internet: Review of interactivity to promote environmental sustainability

Abstract

This study aims at reviewing the interactivity of three prominent climate change website in Indonesia myplanet.care; Walhi (friend of Earth Indonesia) and Greenpeace Indonesia. Experimental research on interactivity was undertaken by involving 16 participants from one prominent private university and one prominent public university in Semarang. Reviewing process was done by situating the participants in one place to thoroghly investigate the three websites. The findings refer to 3 elements of interactivity namely social website interactivity, accessibility and navigation capability.