KAMPANYE PARTISIPATORY ANTI STUNTING DENGAN MENGGUNAKAN SOSIAL MEDIA TIKTOK DI JAWA TIMUR

Abstract

This paper explains about Participatory Actions Research model as one of the method study in activity empowerment community in efforts to reduce stunting rates in East Java. This study involves community participation to be active in the form of making a tiktok video containing an invitation to residents to take various stunting prevention actions. The sample used were 360 tiktok videos made by villagers from 180 villages in 18 districts in East Java. Each sample will be tabulated by the demographic aspect, video content, and resources needed to produce the video. The tabulation results will be analyzed using Participatory Action Research model to determine the level of community participation, whether it has reached the level of subjects, actors, or campaign leaders. This participatory Action Research model related to Action research is produced by the appropriate formula with form participation Public in to do effort drop stunting rate.