PREFERENSI MASYARAKAT TERHDAP PERMINTAAN LISTRIK DI PURWOKERTO (Evaluasi Terhadap Kebijakan Listrik Prabayar)

Abstract

Not all of the new PLN customers in the Purwokerto Branch use prepaid electricity, while some still use postpaid electricity. The purpose of this study is to compare the characteristics of postpaid and prepaid customers in terms of customer satisfaction, determinants of electricity demand and community preferences in choosing both types of PLN Indonesia products. The method used is multiple linear regression. The results of this study are 1) there is no correlation between the characteristics of respondents with the satisfaction of respondents, whereas for prepaid customers the results are obtained that only the characteristics of gender customers have a correlation with respondent satisfaction. 2) Based on the results of the T-test test it is known that there are differences, the level of customer satisfaction with services in PT PLN (Persero) Purwokerto Area. 3) The level of importance and level of satisfaction on the dimensions of reliability, responsiveness, assurance, tangible and empathy for prepaid electricity customers is higher than the level of interest and satisfaction level of postpaid electricity customers.4) Based on the results of the T-Test, the demand for prepaid electricity provides greater satisfaction than postpaid electricity.