Retail-based Women Entrepreneurship Entry Model through Small Business Orientation (SBO)

Abstract

The study aimed to evaluate the opinions of the retail small business women entrepreneurs to develop an entry model for women entrepreneurship in an emerging economy. The study was conducted through in-depth interviews among the 20 small business women entrepreneurs. The sample was purposefully selected. For data sources triangulation the study also added participants and industry observation. The data coding and analysis were conducted based on the method of (Gioia et al., 2013). The study constructs an entry model regarding retail-based women entrepreneurship from an emerging economy perspective. The grounded entry model of women entrepreneurship identified three crucial factors such as motives, challenges, and supports. All the components encompass the entrepreneur, society, and government. Hence the authors believe the grounded model is a 360 degree model for the people who are engaged in women entrepreneurship. The outcomes of this research would play a great role in future research into the field of SBO and women entrepreneurship for emerging economies.