A Study on Influence of Food Bloggers on Consumer Preference

Abstract

Food bloggers have emerged as the new market influencers on social media in the restaurant industry in recent years. Their blogs are the go-to destinations for individuals to decide where to dine, what to order, and how worthy a restaurant is before visiting it. However, the influence of these culinary blogs on customers remains unknown. As a result, the purpose of this study is to investigate how Food Bloggers influence consumers' attitudes and behavior while choosing a restaurant. This study lays particular focus upon one such factor - “Food Bloggers” - which is widely utilized by the restaurants and marketers in recent days to promote their product or services. It has been undertaken to gain insight on the influence of food bloggers on consumer preference in choosing a restaurant to visit and consumers’ perception towards the food bloggers reviews and recommendations. The study further extends to analyze the customer expectations and attitude regarding the food bloggers reviews and recommendations.