BEHAVIOURAL SCIENCES AND COLLABORATIVE GOVERNANCE: EXPERIENCES OF CIVIC CULTURE IN MEDELLÍN, COLOMBIA

Abstract

This article synthesises two representative experiences in behavioural science and public interventions by the Mayor’s Office of Medellin, Colombia, from 2016 to 2019 and the Centre for Political Analysis at EAFIT University. The experiences involved public intervention strategies for behavioural change in directions that improve trust and coexistence among citizens. The article presents some considerations on the behavioural sciences applied to the design, implementation and evaluation of public interventions. Thereafter, it reviews the Citizen Culture Laboratory as a space for knowledge management and collaborative governance. Last, it presents “Citizens like you” as a site of public intervention that seeks to generate bonds of trust through the visibility of prosocial behaviours.