The Effectiveness of the Concept of CRM Application for SMEs during the COVID-19 Pandemic

Abstract

Small and medium enterprises (SMEs) are the business sector that has felt the impact of the COVID-19 pandemic in Indonesia. With this pandemic, all business lines that became the axis of economic growth in Indonesia experienced a significant decline. The purpose of this study is to determine the effectiveness of the use of the concept of customer relationship management (CRM) to increase the sales of an SME engaged in food supply services during the Covid-19 pandemic. The result of this research is the formation of a website that can help SMEs in promoting products online in order to increase sales.