Repackaging Chinese culture through diverse visual arts: A multimodal approach to contemporary Chinese picturebooks

Abstract

This study investigates contemporary Chinese picturebooks from a multimodal perspective, exploring how Chinese culture is repackaged through visual narratives with diverse forms of visual arts. Using both the visual grammar and the visual narrative, it examines the images in Chinese picturebooks, with special emphasis on the multimodal representations of Chinese culture through three typical Chinese visual art forms: paper cutting, Chinese painting, and clay sculpture.