The Intention of Applying Digital Entrepreneurship (De) Among Undergraduate Tourism Students in Egypt

Abstract

Entrepreneurship is an economic tool that aims to enhance people's lives. Digital entrepreneurship is one of the latest theories that academic research tries to cover. This study examines the factors that influence undergraduate tourism students to apply digital entrepreneurship. Despite the presence of several studies that tackled different aspects of entrepreneurship in Egypt, there is limited research about applying digital entrepreneurship, especially among undergraduate tourism students. So, the current study tries to fill this gap. In this context, the research depended on the quantitative method in which the researcher distributed questionnaires to the third and fourth-year students enrolled in the Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University. The valid questionnaires are 213 out of 250. The research used regression analysis to prove that DL, AE, PT, and ATDE affect the DEIs of undergraduate tourism students. In this regard, the study hypotheses are supported. It is worth mentioning that the field study points out the main barriers that hinder applying digital entrepreneurship among undergraduate tourism students. Finally, the study provided many recommendations and proposed a framework to enhance the application of digital entrepreneurship among undergraduate tourism students.