Determining the Factors Affecting Solar Energy Utilization in Saudi Housing: A Case Study in Makkah

Abstract

This research paper examines the adoption of solar energy in residential buildings throughout Saudi Arabia, with a specific emphasis on Makkah. Despite the immense global demand for energy and growing environmental concerns, the adoption of solar energy in Saudi housing remains relatively low. While previous studies have examined the potential, feasibility, and policy support for solar energy, this research uniquely approaches the issue from the perspective of customers on a national scale. The study aims to identify the factors that influence customers’ intentions to use solar energy in Saudi Arabia, contributing to the development of a sustainable circular supply chain for renewable energy. To achieve this, the research integrates the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). An online questionnaire was distributed, garnering responses from a total of 250 participants. A regression analysis was employed to analyze the data and examine the relationships between the proposed hypotheses. The study’s findings reveal that four critical factors wield significant influence over consumer behavior and their decisions regarding the adoption of solar PV technology. These factors are: Social Influence (SI), Performance Expectancy (PE), Effort Expectancy (EE), and Facilitating Conditions (FC).