Who Is More Eager to Relocate to a Sustainable Retirement Village? Male or Female, Young or Elderly

Abstract

This paper examines the influence of consumers’ gender and age on the relationship between their attitudes and purchase intentions for choosing a sustainable retirement village, drawing on the Ecological Theory of Aging and the Theory of Reasoned Goal Pursuit. About 931 research participants were collected in China through an online research firm, which distributed questionnaires to its sampling database. Partial Least Squares Structural Equation Modeling was employed to test the proposed hypotheses. The study reveals that (1) consumers’ attitudes toward sustainable retirement villages mediate the relationship between social and environmental sustainability and purchase intentions; (2) The link between the attributes of sustainable retirement villages and consumers’ purchase intentions is mediated by their attitudes, which are not influenced by the consumers’ gender or age. This research demonstrates that neither the gender nor age of consumers significantly impact their attitudes and purchase intentions regarding sustainable retirement villages. The scope of this study is constrained by its sample and variables, as the research subject focuses specifically on Chinese consumers’ attitudes and intentions toward sustainable retirement villages.