A shift Paradigm of Consumer towards online shopping

Abstract

Shopping has paradigm shift due to the influence of technology with most people preferring online shopping to the traditional physical store shopping. This research aims to understand the comparison between online shopping & physical shopping. Refer to study the Shifting of consumer behavior towards these modes of shopping compare towards other shopping mode like physical shopping mode which was trend in past. This paper identified that male population tend to shop more online shopping rather than physical shopping compare to female but there is no significance between gender & shopping mode. Physical Buying is preferred due to faith of the people about the transition of money & product physically. People are slowly going for online shopping preference but the majority of people go to physical shopping as it is having trust, feel and touch of the product. In the research outcome says that flipkart and jabong are the major players in the online retail and online shopping compare to other mode in the Bihar Region & this trend is going to increase further in future.