Pengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi

Abstract

The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use purposive sampling technique. The analytical tool use the path analysis trimming model. Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.