Magnitude and determinants of interactions between dentists and dental supply representatives in Saudi Arabia

Abstract

Background: The relationship between dentists and dental supply representatives is not as well known as that between physicians and pharmaceutical sales representatives. Aims: To estimate the magnitude, associated factors and characteristics of the interaction between dentists and dental supply representatives in Saudi Arabia. Methods: A cross-sectional survey was conducted among dentists working in major governmental and private hospitals in different regions of Saudi Arabia. A self-administered questionnaire was distributed to all participants, either in electronic or paper format, depending on the proximity of the participants. A total of 672 participants completed the survey (response rate, 67.2%). Results: Approximately 68% of participants reported an interaction with dental supply representatives. Saudi dentists had a lower interaction with dental supply representatives than non-Saudi dentists (65.1% vs 73.1%). Dentists working in private hospitals had more interactions with dental supply representatives than those working in public hospitals (78.1% vs 63.2%). Compared to residents and interns, dental consultants and specialists had more interactions with dental supply representatives. Dentists who had a prior history of working abroad showed more interactions with dental supply representatives than those with no such history (75.9% vs 63.7%). Multivariate logistic regression analysis showed that the following characteristics were independently associated with greater dentist-dental supply representatives interaction: male sex, older age, living in the eastern region, unsure about income satisfaction, certain job titles (such as specialists), and certain specialties. Conclusion: Dentists have a high number of interactions with dental supply representatives in Saudi Arabia. Most of the issues identified are common to those seen in other parts of the world.