Case Analysis III

Abstract

The article responds to a management case titled "Chilli in Soup (A)" which dealt on the detection of a banned carcinogenic dye, exported from India, in a British food. The authors note that the crisis faced by the Spices Board of India (SBI) could be addressed by reducing temporarily the publicity of its products. They state that SBI could instead promote the Indian School of Business logo as an independent quality endorsement brand.