Food Quality and Customer Loyalty of Eateries in Uyo Metropolis, Akwa Ibom State, Nigeria

Abstract

This study was necessitated by the quest to unravel the effect of food quality on customer loyalty at eateries in Uyo metropolis. The main objective of the study was to investigate the effect of food quality on customer loyalty at eateries in Uyo metropolis. The researcher adopted survey design as the main research design. The study was conducted in Uyo, Akwa Ibom State. Structured questionnaire was use as the main instrument of data collection. 296 customers were respondents for the study. The data from the field was analyzed using simple linear regression. The result revealed a significant relationship between food quality dimensions and customer loyalty. The researcher concluded that the variables of food quality do enhance customer loyalty to a very large extent and recommended that Mechanism should be put in place by management to provide instant fresh meal for customers rather than storing them for days and that food should be presented in an enticing and hygienic manner.