Investigating the consumer alienation model in iran's market place

Abstract

In Current survey Allison's Consumer Alienation from Market place is evaluated in Iran's environment. Tehran as capital of Iran has chosen as target of cluster sampling. Collected data analyzed with Exploratory Factor Analysis by means of SPSS 19 and and confirmatory factor analysis via Lisrel. Alison's scale has 4 factors and 35 items by default, after data processing, extracted factors has ended to same 4 factors and 17 items. The rest of the study is organized as follows: In introduction, a brief review of consumer alienation. Materials and Methods is describes, Allison's point of view and scale, the methodology of this research and presents the proposed approach besides, the data/population for validating the model is discussed there and next approach is validated and implemented using real market data. Significant findings are indicated in results and in discussion the results of current survey is compared with two most important similar studies. Conclusion summarizes the study and talks about and future study. Eventually, Table 1 is added © Maxwell Scientific Organization, 2013.