LA TEORÍA DE LA AGENDA SETTING. CRÍTICA EPISTEMOLÓGICA Y PROFUNDIZACIÓN CUALITATIVA A PARTIR DE UN ESTUDIO ANTROPOLÓGICO

Abstract

The article reflects about the Theory of Agenda Setting and its epistemological scarcities for explaining the relations between social agendas. This reflection is motivated by empirical study in the Mella municipality in Santiago de Cuba developed since 2015. The methodological approaches utilized are the ethnographic and the dialectical-materialistic. The empirical methods are observation (participant and not participant), surveys, discussions groups, key informants’ interviews, and documental review. The results show the anthropological model of mediatic and public agendas relations in the communitarian life. Particularly this methodology and theoretic reflections as results of empirical study, are a contrast point of positivist position of the Theory of Agenda Setting.