FLUXUS ANIMASI DAN KOMUNIKASI DI ERA MEDIA BARU DIGITAL

Abstract

Animation has only been seen as a luxurious, expensive and sophisticated media in the production process so that the development is limited to big screen films and television shows and audiovisual art. However, along with the development of increasingly sophisticated digital information and computer technology increasingly ushered in animation as an important object capable of establishing itself as an amazing medium. Sophisticated computer animation, both hardware and software, is able to translate imagination and creativity. Animation is becoming more affordable, cheaper and more attractive so that it can be present and used by the wider community in various fields. There is a lot of hybridization between animation and many fields such as architecture, art, entertainment, learning media and even communication media. Even this research aims to find out the forms of fluxus variation between animation and communication. With a qualitative descriptive method, the development of usage from the results of animated hybridization in the field of communication in the era of digital new media can be explored. The results of the study show that animation has become an attractive medium, which is able to find its identity in the universe of modern digital electronic media. Animation can be used as a function of communication, as a medium of information, entertainment, persuasion and education in various forms. Animations can take the form of films, simulations, youtube content, video clips, learning media, presentation media, multi media, complementary features of smartphones / gadgets or social media, online games, audio-visual artwork and so on. The conclusion is that the existence of animation as a container or media of communication has attracted various fields to interact and process with it so that there are various variations of fluxus (mixing or merging) of works and functions and interests of various fields including communication. The advice offered is to make animation as a large container that can accommodate many things in it. As a container or media, animation is neutral, depending on who (the communicator) wants to convey the message, interpret, utilize and direct it according to the stated communication objectives so that it can be very effective.