Perspective of Decision Making Based on Factor Analysis in Choosing A College (Case Study at University of Nias)

Abstract

This research is a survey study with a descriptive approach. The population consists of students at University of Nias. The sampling technique is random sampling, conducted on 185 students. Data were collected using a questionnaire and Likert scale for each statement. The data analysis techniques used in this research are descriptive analysis and t-test with the assistance of SPSS 24. The research results indicate that: out of 30 factors considered by students in choosing a place for study, 16 factors form 2 variables. The Main Variable consists of P1 Type of University, P2 University Status (Public/Private), P4 Accreditation of Study Program (Department), P5 Tuition Fees, P6 Scholarships, P7 Quality/Profile of Lecturers, P8 Service of Educational Personnel (Staff). The Supporting Variable includes P12 Student Activity Units / Student Organizations, P13 Campus Location, P14 Campus Work Partnerships, P15 University Entrance Exams, P16 Campus Brochures/Promotion, P17 Transportation Access, P18 Residential Access (Boarding House), P19 Classification of Regular and Special Classes, and finally, P20 Degree and Professionalism of Graduates.