Abstract
… have an impact on good marketing performance. Another factor is market orientation as stated by Fang et al. (2014) that internal market orientation facilitates the development of market …
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CITATION STYLE
APA
Iriantini, D. B., . B., & . S. (2021). Developing Marketing Performance through Iconic Ethnical Product. The International Journal of Business & Management, 9(2). https://doi.org/10.24940/theijbm/2021/v9/i2/bm2102-030
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