Research on the Motivation Mechanism of Precise Poverty Alleviation in Rural Tourism in China

Abstract

The practice of precise poverty alleviation in rural tourism in China generally faces the contradiction of “abundant exogenous motivation and insufficient endogenous motivation”, which seriously affects the effect of precise poverty alleviation in rural tourism. Therefore, it is of great theoretical and practical significance to clarify the motivation mechanism of precise poverty alleviation in rural tourism. This paper tries to borrow the force analysis method of the slope model in physics, constructs a general theoretical model of the motivation mechanism of precise poverty alleviation in rural tourism, and compares and analyzes the characteristics of the models of the motivation mechanism of precise poverty alleviation in rural tourism under two different models: government-led and community-led practice. On this basis, through a case analysis of the generating and evolution process of the motivation mechanism of precise poverty alleviation in rural tourism in Liangjiahe village, Yanchuan County, Shaanxi Province, which is a typical example of precise poverty alleviation in rural tourism in China, we propose a new model of the motivation mechanism of precise poverty alleviation in rural tourism under the mode of tourism empowerment. The study has some theoretical insights to clarify the dynamic operation mechanism of precise poverty alleviation in rural tourism, promote the sustainability of precise poverty alleviation in rural tourism, and realize an effective connection between precise poverty alleviation in rural tourism and rural revitalization in China.