Selling Selective Anti-Statism: The Conservative Persuasion Campaign and the Transformation of American Politics since the 1920s

Abstract

Beginning in the 1920s, a network of conservatives who sought to limit the federal government's domestic responsibilities mobilized modern persuasion techniques to belittle the government's efforts to address domestic economic and social problems. Over several decades, the conservative persuasion campaign delivered billions of messages disparaging domestic programs. To assess the campaign's impact, this article proposes a new method for evaluating efforts to shape public opinion that focuses on the impact of message repetition at scale. Applying this approach, the article argues that by the late 1940s the conservative persuasion campaign had primed many Americans to embrace a strand of selective anti-statism pairing support for a robust military and foreign policy establishment with disdain for domestic economic security programs. The derisive rhetoric the conservative persuasion campaign fostered and the selective anti-statism it fueled became defining features of American politics and shaped American political development for decades.